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Academy Crawford Media

Introducing The Encouragements

Michael Anderson was the CEO of Mediaworks and my boss for more than three years. We talked a lot together, particularly about the difficulties of managing people within media companies, and two days before I left my news director job in 2020 I asked his permission to record our final conversation. At the time, I was […]

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Academy Crawford Media

More left than right in Aussie media

This week I’m gazing into the crystal ball, an undertaking that usually ends badly. Nevertheless … I have written a piece for The Spinoff predicting the movement of New Zealand news outlets away from the political centre and towards the periphery. My argument is pretty simple: in a recently consolidated national market for attention, there are strong […]

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Crawford Media First person

News app Inkl’s difficult journey

Gautam Mishra is the founder and CEO of Inkl, a Melbourne-based news aggregator that has been quietly building audience for the past seven years. Years ago Mishra and his news app were mentioned to me by Jack Matthews, the former Fairfax Metro CEO, and I went and downloaded Inkl. Mishra had worked with Matthews at Fairfax, where he […]

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Crawford Media First person

How to get audiences to pay when they don’t have to

Today, I present you with Margy Vary, former marketing director at The Guardian Australia, and the possessor of a keen analytical mind. Vary has applied that mind to the thorny and important question of how to coax money out of news audiences. In the podcast, Vary explains how she and her colleagues at The Guardian began […]

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Crawford Media

Big money for a small audience

Many Crawford Media readers work inside the companies I write about, and today that is particularly relevant. Some of you will have much better knowledge of the deals for news content made in the shadow the Australian News Bargaining Code than both me and this week’s podcast interviewee, William Turvill. These deals are something we need […]

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Crawford Media

The way home for Facebook is boring

Back in 2012, marketing innovator Jonah Sachs published “Winning the Story Wars”. The book had a big impact on me and some of my colleagues. It’s directed at marketers, but the message applies to anyone in media: stories are how people understand the world, and to truly captivate an audience, your story should cast the world in […]

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Crawford Media First person

The Conversation is the new face of public media

Recently I had a great discussion with the CEO of The Conversation in Australia and New Zealand, Lisa Watts. I wanted to dig a bit more into the success of the university/news hybrid that began in Melbourne 10 years ago, and how it has expanded globally. The idea of using subject matter experts within academia to […]

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Crawford Media

The Crawford Media podcast

I have added a podcast to the Crawford Media newsletter and have been speaking to some fantastic thinkers in news media in Australia and New Zealand. There are a number of ways to subscribe and listen to the podcast. You can search for “Crawford Media” in your favourite podcast app, like Apple Podcasts, Downcast or […]

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Crawford Media

Introducing Real Hovels of News

Today I’m introducing a new section of the Crawford Media newsletter that I hope works out: Real Hovels of News. It’s for photos of newsrooms or places of journalistic endeavour, and I’m relying on readers to send me the images and the stories. The stories are what’s important. Newsroom environments tend to be down at heel, […]

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Crawford Media

Welcome to Go Inside News

I have noticed that very often the way people achieve worthwhile things is not by “turning the volume up”, moving into the unknown, or be…