Categories
Crawford Media

Big money for a small audience

Many Crawford Media readers work inside the companies I write about, and today that is particularly relevant. Some of you will have much better knowledge of the deals for news content made in the shadow the Australian News Bargaining Code than both me and this week’s podcast interviewee, William Turvill. These deals are something we need […]

Categories
Crawford Media

The way home for Facebook is boring

Back in 2012, marketing innovator Jonah Sachs published “Winning the Story Wars”. The book had a big impact on me and some of my colleagues. It’s directed at marketers, but the message applies to anyone in media: stories are how people understand the world, and to truly captivate an audience, your story should cast the world in […]

Categories
Crawford Media First person

The Conversation is the new face of public media

Recently I had a great discussion with the CEO of The Conversation in Australia and New Zealand, Lisa Watts. I wanted to dig a bit more into the success of the university/news hybrid that began in Melbourne 10 years ago, and how it has expanded globally. The idea of using subject matter experts within academia to […]

Categories
Crawford Media

The Crawford Media podcast

I have added a podcast to the Crawford Media newsletter and have been speaking to some fantastic thinkers in news media in Australia and New Zealand. There are a number of ways to subscribe and listen to the podcast. You can search for “Crawford Media” in your favourite podcast app, like Apple Podcasts, Downcast or […]

Categories
Crawford Media

Introducing Real Hovels of News

Today I’m introducing a new section of the Crawford Media newsletter that I hope works out: Real Hovels of News. It’s for photos of newsrooms or places of journalistic endeavour, and I’m relying on readers to send me the images and the stories. The stories are what’s important. Newsroom environments tend to be down at heel, […]

Categories
Crawford Media

Welcome to Go Inside News

I have noticed that very often the way people achieve worthwhile things is not by “turning the volume up”, moving into the unknown, or be…

Categories
Crawford Media

The Birth of Share Wars

This is the second chapter of the book All Your Friends Like This