Crawford Media ConsultingPersonal accounts that shed light on media, or not, as the case may be. First Person is a way to lighten the newsletter with experience.
Gautam Mishra is the founder and CEO of Inkl, a Melbourne-based news aggregator that has been quietly building audience for the past seven years. Years ago Mishra and his news app were mentioned to me by Jack Matthews, the former Fairfax Metro CEO, and I went and downloaded Inkl. Mishra had worked with Matthews at Fairfax, where he […]
Today, I present you with Margy Vary, former marketing director at The Guardian Australia, and the possessor of a keen analytical mind. Vary has applied that mind to the thorny and important question of how to coax money out of news audiences. In the podcast, Vary explains how she and her colleagues at The Guardian began […]
Recently I had a great discussion with the CEO of The Conversation in Australia and New Zealand, Lisa Watts. I wanted to dig a bit more into the success of the university/news hybrid that began in Melbourne 10 years ago, and how it has expanded globally. The idea of using subject matter experts within academia to […]
Patrick Gower, or Paddy as he is known, was one of my first and favourite New Zealand news discoveries. Not that I discovered him in the sense of a talent scout. As you’ll hear in the podcast, Paddy moved years ago from print to broadcast, where he established himself as one of the most well-known […]
I live south of Sydney, on the fringe of the national park, and most often on these cold, late-winter mornings there’s smoke on the air from wood heaters. We’ve been watching the “empty Olympics” on TV, we’re locked down, and see only the neighbours. Afghanistan is falling, the climate is warming, and I can sense […]
For the first podcast of the Crawford Media experience I have the honour of presenting Mumbrella founder Tim Burrowes. The discussion covers the tumultuous last decade in Australian media history, as told in his book Media Unmade. Please find the link to the audio here. I went deep into the book in my review. Here you have […]
When it comes to news output – as opposed to newsrooms – I’ve always known that appearances are important. The visual design, the presentation of news, is a language in itself, full of meaning and indicative of the care with which the news has been created. The story behind the Crawford Media logo design is […]